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Having thousands of Twitter followers or Facebook Likes is nice, but it doesn’t mean anything if you can’t get those followers to take action.
Whether we’re talking about a Tweet, blog title or ad, the text needs to inspire people to do something beyond just reading it.
It should also be more descriptive than “click here”; use command verbs to make it clear just what clicking a link or button will lead to: It’s also necessary to give readers a reason why they should complete your call to action.
They’re attention-grabbing and prominent: Buttons are difficult to miss even at a quick glance.Both methods have pros and cons, but we prefer (and urge you to prefer) HTML buttons.HTML buttons aren’t dependent on your email recipient having images enabled in their email client, which means that your call to action is always obvious.Words are very powerful and learning how to use the right ones in your call to action phrases can dramatically increase your conversions.Crafting a strong call to action is part science and part art.
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Whether it’s signing up for something, making a purchase or sharing content, as a marketer, your goal is to influence an action.